When a person uses a search engine (i.e. Google.com), they are looking for information on a particular subject matter. It is in the best interest of the search engine to deliver the most relevant results (if users don't find what they are looking for, they will use a different search engine). With their entire user-base at stake, search engines examine millions of pages of website content, and categorize the information into their systems, so that they can satisfy users' queries.

On-Site SEO Helps Search Engines Categorize Your Website

If you want your website to be part of Google's search results, you need to let Google know what information your website has to offer, so Google can properly categorize it and present it to prospective customers when they search for your products or services. Utilizing on-site SEO will help you accomplish this.

Page Copy and On-Site SEO

Copy is one of the most important components of on-site SEO. Google will categorize your website based on the text that appears on your site - so make sure that it thoroughly discusses your available products and services. By including ample page copy on your website, you make it easier for Google to categorize your website properly.

HTML Coding and On-Site SEO

Adding proper HTML (Hyper Text Markup Language) to your website can provide Google with additional guidance on how to properly categorized your website. By placing select HTML code around specific text, you let Google know that the text is very important.

Webpage Links and On-Site SEO

How you interlink the pages on your website tells Google how your rank the importance of your pages. If Google finds more links to a particular page than other pages, it can assume that you feel that page is more important - and may decide to give it more preferential treatment (relative to other pages on your site) in their search results.

Site Maps and On-Site SEO

Google discovers website content by following links on webpages. If you don't link to certain pages on your website, you make it difficult for Google to find the content, and place it in their index. Creating a site map will ensure that Google will discover all of the pages that are contained in your website.

How do Sitemaps Help SEO?